Styr dine bureauer

Den tid er forbi, hvor marketingchefen bare kan læne sig tilbage i tiden mellem briefing og præsentation og lade bureauerne gøre arbejdet. Sammenhængende kommunikation på tværs af medier og bureauer kræver en hånd på rattet i hele processen.

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The irrationality of leadership and how to survive it

Our vision of the true nature of leadership is a lie we keep telling ourselves. Actual leadership has very little resemblance with our idealized image of a rational and visionary captain of industry who steers his company safely through the rough seas of the market. Instead, you should be rational about irrationality and turn doubts into a competitive advantage.

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